Enabling Facebook to create and manage large corporate events
Facebook’s UK marketing team wanted a custom platform to enable the events team to create and manage large corporate events across all the Facebook brands including WhatsApp, Messenger, Instagram, Workplace and Oculus.
The platform needed to capture event requirements and serve as a single source of truth for 3rd party agencies who would be supporting the events.
We worked closely with the Facebook UK events support team to understand every requirement for a branded event and the process of how they’re managed and taken from concept to delivery. Each event is evaluated, specced and then carefully briefed to agency partners by the team with a large amount of information provided for each event.
Our solution takes their current process and creates a seamless digital workflow. From creating the event, managing assets, tracking changes and approvals through to identification of individual event KPI’s and communication with attendees.