Ordnance Survey

A new route to inspire

A conceptual project

Helping people to explore the great outdoors

Ordnance Survey GO onboardingOrdnance Survey GO location listOrdnance Survey GO location

The challenge

The Ordnance Survey team launched the ‘Get Outside’ initiative to inspire the nation to explore new routes close to home and encourage a healthier lifestyle. The ‘Get Outside’ app brings this initiative to a digital platform, providing users with a rich resource of routes, motivation and reward.

Ordnance Survey GO reviewOrdnance Survey GO progress

Introducing the ideas

We provided creative concepts and prototypes to demonstrate exciting features that allow users to quickly discover routes and green spaces locally. They can personalise their results and contribute to their own discoveries through images, comments and sharing achievements. The app also records their progress and gamifies the experience.

Taking imagination further with…

NATSMultiplayOrdnance SurveyPicniqPurbeck CiderEdenTwitterUsay CompareUnityFacebookLushUniversity of Southampton

Purbeck & Bournemouth Surrey & London

Company number 11825337

Registered office address 1 Yard Mead, Egham, Surrey, United Kingdom, TW20 0AB