Helping people to explore the great outdoors
The Ordnance Survey team launched the ‘Get Outside’ initiative to inspire the nation to explore new routes close to home and encourage a healthier lifestyle. The ‘Get Outside’ app brings this initiative to a digital platform, providing users with a rich resource of routes, motivation and reward.
We provided creative concepts and prototypes to demonstrate exciting features that allow users to quickly discover routes and green spaces locally. They can personalise their results and contribute to their own discoveries through images, comments and sharing achievements. The app also records their progress and gamifies the experience.