Visual Identity

A brand is more than just a name or a logo

A visual identity is the language through which your brand speaks.

A Visual Identity is the visual representation of your brand—the visual elements that come together to create a distinct and recognisable identity. It includes your logo, colour palette, typography, imagery style, and overall design approach. These elements work harmoniously to communicate your brand’s personality, values, and essence.

The process of creating a Visual Identity


We start by understanding your brand—its core values, target audience, and unique selling propositions. We immerse ourselves in your brand’s story, gaining insights that will shape the visual identity. We also explore your competitors and market trends to ensure that your brand stands out from others.

Branding workshop

We believe in the power of collaboration. We conduct branding workshops where we work closely with your team to define your brand’s personality, positioning, and key messages. These sessions lay the foundation for crafting a visual identity that authentically represents your brand.

Mood board and concepts

Based on the insights gathered, we create mood boards that capture the desired look and feel of your brand. These visual collages serve as a springboard for developing design concepts. We explore different directions and present you with initial concepts that align with your brand’s essence.

Logo Design

Your logo is the cornerstone of your visual identity. We craft unique and impactful logo concepts, combining typography, symbols, and visual elements that embody your brand’s identity. We refine the chosen concept until we achieve a logo that resonates with your brand and leaves a lasting impression.

Colour and typography

We carefully select a colour palette that reflects your brand’s personality and evokes the desired emotions. We consider the psychology of colours and their impact on brand perception. Additionally, we curate a typography system that complements your brand’s voice and enhances legibility across various mediums.

Imagery and graphic style

Visual storytelling is crucial in capturing your brand’s essence. We define the imagery style that resonates with your target audience and creates consistent visual language. From photography and illustrations to graphic elements, we ensure that your brand’s visual assets speak the same visual dialect.

Design guidelines

Consistency is key to a strong visual identity. We develop comprehensive design guidelines that serve as a roadmap for your brand’s visual execution. These guidelines cover logo usage, colour codes, typography usage, spacing, and other elements, ensuring that your brand’s visual identity remains consistent across all touchpoints.

Brand collateral

Your visual identity extends beyond the logo. We help you apply your visual identity to various collateral such as digital and traditional assets. We ensure that every piece of collateral reinforces your brand’s visual identity and delivers a cohesive brand experience.

View our credentials

Our creds provides more information about us, our approach, capabilities and featured case studies.

Figma Experts

We take great pride in our design capabilities, harnessing the power of Figma to bring our creative vision to life.

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