Designing an optimal booking process for travel

Designing an optimal booking process for travel

Crucial approach and features for a travel website booking process

Creating an intuitive and efficient booking process is crucial for a travel website to enhance user experience and increase conversions. A well-designed booking system should seamlessly integrate features like availability calendars, search listings, flights, upsells, and pricing. Let’s explore the best design practices to achieve this.

Let’s start with the basics.

User-friendly experience

Ensure a clean and intuitive interface that guides users through the booking process effortlessly. Use clear and concise labels, and maintain consistency in design elements to minimise confusion.

Responsive design

Optimise the design for mobile users, as many travellers prefer to book on the go. Implement a responsive design that adapts to various screen sizes, making navigation and interaction seamless across devices.

Clear call-to-action

Place prominent and visually appealing CTAs throughout the booking process. Use persuasive language to encourage users to move to the next step and complete their reservation.

Here are a few booking processes we have done for clients.

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Let’s move on to a few features that are typical of booking processes.

Calendars that show availability

Incorporate user-friendly date pickers or calendars to help customers easily select their desired dates. Highlight available dates and provide real-time updates to instil confidence in their choices.

Product or package results

Implement robust search functionality allowing users to filter results based on their preferences such as location, price, and amenities. Provide relevant information and high-quality images to help users make informed decisions.

Third-party integrations like flights

If your travel website includes flight bookings, integrate a seamless flight search and selection process. Display comprehensive flight information, including departure times, airlines, and layovers, to streamline the decision-making process.

Upselling opportunities

Strategically incorporate upselling opportunities during the booking journey. Present additional services, such as travel insurance, car rentals, or guided tours, in a non-intrusive manner to enhance the overall travel experience.

Transparent pricing

Clearly communicate the total cost, including taxes and fees, upfront. Avoid hidden charges and provide a breakdown of expenses to build trust with users. Consider offering price comparisons or flexible date options for cost-conscious travellers.

Progress indicators

Include a progress bar or step indicators to inform users about their current position in the booking process. This helps manage expectations and reduces the perceived time it takes to complete the reservation.

User account features

Allow users to create accounts for a personalised experience. Store essential information for future bookings, and provide order history and preferences to encourage repeat business.

Carl Cahill

With over 15 years of agency experience and running his own businesses, Carl is passionate about delivering high-quality, high-impact digital products. Carl is an award-winning creative, boasting industry accolades such as Creative of the Year at the Wirehive Awards and Best Website at DADI Awards. He has also worked with high street brands, large corporates and written for Web Designer and Net magazine.

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